ITV to launch female-focused channel
http://www.theguardian.com/media/2014/feb/12/itv-new-channel-itvbe-the-only-way-is-essex
ITV have introduced a new show,
a show which is female focused, free to air channel, which is called ITVBE,
which will become the home of shows including The Only Way is Essex. The New channel,
which has focus on the lifestyle and the reality TV programming, will launch
towards the end of the year and will be available on Freeview, Sky and Virgin. The
show will be targeted at a younger, female audience and will feature acquired
programming such as the US Real Housewives. ITV 2 is to tighten it focus onto
entertainment programming aimed at aimed 16 -34 years olds including comedy and
drama series, panels shows and formats.
"We identified an
opportunity to develop what is currently part of the ITV2 schedule – reality
and non-scripted shows, which are very popular with young women and housewives
with kids - into a distinct channel proposition, aimed more squarely at that
audience’’
"ITV2 will continue to be
the youngest channel in our portfolio, outside of CITV, and the strategy of
bringing more scripted series, both acquired and commissioned, will continue
apace, alongside panel shows, formats and other young-skewing commissions."
"ITVBe reinforces our plan to maximise audiences and
revenues from our broadcasting business," said Adam Crozier, chief
executive of ITV. "Alongside our recently announced new pay channel ITV
Encore, this is another important step forward in our strategy to become the
most watched, most loved and most talked about family of free and pay channels
for every household and every advertiser in the UK."
I think that these shows we be very effective and good for
the female group, as they’ll have a show discussing and talking about these well-known
and popular shows which are important in our society nowadays, as these girls
are basic like role models and leaders on these shows, as they want to live
this life style and scenes.