Autumn brings a chill for BlackBerry

Sources: http://www.theguardian.com/technology/2013/sep/22/autumn-final-chill-blackberry

Thorsten Heins, chief executive of Blackberry has sold his mobile phone business to Microsoft for (£4.5bn) this month, as many people are saying that is this the end for blackberry business and there services, as to how long BlackBerry, as this week the business lost 620m pounds of their withdrawn of the z10 which was meant to release in January, also the business lost 250m pounds due to their net loss.as blackberry were expecting to make 1.6bn pounds his season for their phones and service, but now IPhone will make this profit due to the new phones they just released on Friday.

 On Friday, the company said it would cut 4,500 jobs, roughly 40% of its 11,000 total worldwide, adding to 7,000 jobs cut in the two previous financial years. It will reduce its future phone portfolio from six to four.

This weekend was meant to be a new start for the company, with an attempt to turn back the clock to when it was the star of the tech world by offering its famous BlackBerry Messenger (BBM) software free for iPhones and Android phones. But rivals such as WhatsApp are already on both, with more users,

I think that Thorsten Heins has made the right move for his business, himself and society as many people have moved off blackberry's service and move to apple's IPhones, as society and people have changed, as many people are following in other people footstep to use and buy the latest things.