Monday, 13 January 2014

BBC Tablets

The BBC has improved and become more successful over the Christmas holidays via the tablets and their website BBC IPlayer. The reason why is because the increase of sales for the tablets over the Christmas period. As BBC viewing from the tablets reached and hit a landmark in 2013, going over many devices like the laptop and the desktop computer for the first ever time. As the uses of tablet was highly popular and important for the users, as it was quicker and better to watch show on the BBC IPlayer within the Christmas period in 2013. The BBC saw the increasing in sales of the tablet. Dan Taylor, head of the BBC IPlayer, said that tablet usage overtook viewing on computers as the most popular way to access the IPlayer from Boxing Day through to 30 December. On Boxing Day there were 2.2 million requests from the tablets users, however, on the computer they only had 2.1 million requests. Moreover, there were requests from mobile smartphones users as well, as it went to 1.6 requests. On New years day, it was the best day for BBC IPlayer, with 11 million people downloading programmes from the website.
·      On Boxing Day there were 2.2m IPlayer requests from tablets, compared to 2.1m from computers.
·      Requests from mobile devices such as smartphones also rose significantly on Boxing Day, however at just under 1.6m they remained some way below tablets and computers.
·      By New Year's Eve, tablet requests had dropped back to 1.93m, just a fraction behind computer requests at 1.95m.
·      New Year's Day was the iPlayer's best-ever day, with nearly 11m programme requests, as computers (2.91m viewing requests) stayed ahead of tablets (2.65m).
I think that BBC have use the new top technology equipment best to their uses, and used it in order to help their business grow and improve, as in the time of Christmas, all people want to do is watch the show they missed due to the time period, as not a lot of people are at home and away from their television, so instead of people wait for it to come back on television and watch it at their desktops as it boring, it better for them to watch it from a tablet, as it portable to hold and the viewer can watch it anywhere.

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