BBC targets social media users with Instagram video news

BBC News has now created insafax; it’s a new short from video new service, which has been created for the new audience on the social media platform who use the mobile and social networking sites, Instagram. On January 16, BBC has created this in order to show the news to a new audience who don’t they the news show on this sites and this platform. As this is a month long term experiment, as it features three 15-second video are uploaded every day, also a headline serve of the main events, which has happened on the day. On this site, people can give feedback and say whatever they want on this site. As the BBC want this to be a success as they want to target a new platform of people who use this sites like instagram and Facebook.

• "We want the process to be organic, and we're keen to trial new ideas on how we can use our video content to reach new audiences," Herrmann said
• Instafax viewers are being encouraged to comment and give feedback. So far it has had mixed reactions ranging from "Instafax is a game changer" to "worst idea ever"
• James Harding has been clear in his vision to find innovative ways to bring the best of our journalism to new audiences, something our team has been looking at for some time."

I think that it’s a creative and good way of producing the news on these sites, as they want to target younger people to show and use their service, as they want younger people to have the knowledge of everything in the world. As it a very good way of give young people a chance of using and read the news more. As young people are more likely to use this site and watch these videos, as they are fast and quick and get to the point very fast.