Amazon takes on Netflix with rebrand of LoveFilm video-on-demand service

Amazon is hitting back at Popular video demand service, Netflix by rebranding its Love Film services. Love Film was bought by Amazon three years ago worth nearly 200 million will be folded into the online retailer's British website next week, as they have now created a one-stop service for digital streaming, DVD rental and books. Amazon aim to offer a broader service than Netflix, which will supplies older shows and programmes. Amazon Prime costs £49 annually. The new combined package will be charged at £79, about £6.58 a month, making it 35% cheaper than subscribing to each service separately.

• "Consumers will be able to shop for what they want, read what they want and watch they want anywhere at any time," said Tim Leslie, vice-president of Amazon Instant Video for the UK and Germany.
• Love Film, which offers streaming of television series such as The Walking Dead and hit films such as The Place Beyond the Pines and Wall-E, will be merged with the Amazon Prime subscription service, which gives members perks including unlimited free delivery and borrowing up to 500,000 Kindle eBooks.
• Existing subscribers will get access to the new Love Film service, to be called Prime Instant Video, which will have the effect of enabling Amazon to leapfrog Netflix as the UK's biggest digital TV and film streaming business.
• Amazon aims to offer a broader service than Netflix, which supplies mostly older programming, by including the option of digitally renting or purchasing 50,000 new releases such as Captain Phillips and Game of Thrones.
• "Even if you have another service you are going to want our service," said Leslie. "It is the only place you are going to be able to find certain great TV shows, movies and original content all in one place. It is the most complete digital video service in the UK."
• Amazon is hoping to challenge Netflix by bundling Amazon Prime with Love Film at a knockdown price. Netflix charges its estimated 2 million UK customers £5.99 a month, about £72 a year, the same price as the existing Love Film service.

I think that it a good thing that Amazon want to re-brand their business and make it better for the customers and new customers as well, as it great way of introducing more customers to their business, as they can see the how well the business and their service are compared to Netflix. they want to make sure that most of the people in the country use their service instead of Netflix service.

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