Mail Online ad revenue up 51%

http://www.theguardian.com/media/2014/mar/27/mail-online-ad-revenue-misses-target

Mail Online grew their advertising revenue up to 51% by the end of month in February. The Mail Online generated an amount of £23 million pounds to the business. This amount has put it behind the average of £5 million pounds a month needed to hit their main target of £60 millions in revenue of the financial year. The Mail Online made their average of £4.6 million a month in revenue in the five-month period covered by a trading update published.Mail Online grew their digital advertisement  revenues by £8m, from £15m to £23m, while the Daily Mail and Mail On Sunday saw there print advertisement revenues fall £2m from £86m to £84m. 

Mail Online missed its £45m revenue target in the last financial year – hitting £41m – and requires an average of 46% growth on that figure across 2014 to hit £60m.

The 51% rate in the first five months of DMGT's new financial year bodes well for Mail Online hitting its numbers, however the company admitted that late February through to mid-March had been tougher due to the year-on-year change when Easter fell.

The performance of the site, which is on the brink of passing the 200 million monthly browser mark, more than covered the print advertising decline at the Mail titles over the five-month period

I think that Mail Online is going to generate a lot more money from advertising and the revenue will expand for the future,  I feel that of all these people businesses should do the same and advertise thier business online as well, even thought popular businesses the daily mail and mail on Sunday didn't achieve that much, I think that other businesses will make profit from it especially newspapers like The Sun and The Guardian. I feel that Mail  online will make   a lot more money than £60 million for the  financial year.