Daily Mail and Guardian digital 'minnows', says News UK chief and Jasmine Gardner: News travels fast in cyberspace but can we trust it?

Daily Mail and Guardian digital 'minnows', says News UK chief

http://www.theguardian.com/media/2014/mar/05/daily-mail-guardian-digital-minnows-news-uk-mike-darcey

News UK Chef executive Mike Darcey has called the popular and well known newspaper, The Gurdian and Daily mail digital 'Minnows', in addition to the publisher, who have boasted a combined monthly on-line readership of almost 300 million. Darcey, has also criticised the newspaper business in the past.as he has defending News Uk's strategics decision to back the digital pay wall model. He also, added that they are aiming to rely on online advertising as the primary revenue stream was a dangerous strategy, putting newspaper publishers in direct competition with global giants such as Google and Facebook. He also said that by having our content open we are engaging our readers more to our busienss . the Chef executive of the Guradian said that and argues that Facebook and Google are not our enimies they are our friends. He says why should we be scared of them one they are our friends.

 Chasing online advertising revenue at scale requires a deep, free online proposition and this in turn undermines the incentive for people to pay for print editions," said Darcey, speaking at the Digital Media Strategies conference on Wednesday. "The Guardian web proposition is so good I wonder why anyone continues to buy the Guardian edition in print at all. They must be very wealthy people.

"Drudge, Twitter, Facebook, Google, you have to embrace the models they are working with," he said. "These aren't our enemies, these are our friends."

Darcey also took aim at Mail Online's pursuit of the free ad model, but admitted that he would not like to see rivals fail.

"I want my business to succeed but I do have a broader interest in the success of [the newspaper] category," he said. "I would not regard it a great outcome if my titles were the only ones to be around. That doesn't feel like the world I want in the future. You need a plurality of voices.

I think that the reason why the Guardian has so many readers is because of the platform and content they offer their readers to. The content is free and more readers will use it, which means that there adverting revenue will increase, as other advertising companies will see how successful and big this newspaper business is and how many readers they have within the business. The chef executive of the Guardian clearly and strongly make his point about the newspapers and his readers, telling their readers to use certain platforms like Google and Facebook, these social networking and search engine sites to open their content.

Jasmine Gardner: News travels fast in cyberspace but can we trust it?

 

This story is about the rumours, which are being  spent very easily through the social networking sites. One of the biggest rumours which was spend through social networking sites by a Jasmine Gardner was that Morgan Freeman has died three times. She’s first written this once Freeman died on Twitter and twice on Facebook. She also says that when the London Riots took place there was this news on social media saying the Rioters broke into London Zoo and let Tigers run on London Streets. She wrote all of this on social networking sites, as this information would spend and make news. Some of the key information is that a third of adults under 30 in the United Kingdom said that they receive all their information from social media. Most of them said they receive most of it from Twitter. Market research last year showed that in Britain 55% of the people got their news from Twitter.

In the US a third of all adults under 30 are said to get their news from social media, with half of all Twitter users receiving their newsflashes in 140 characters. According to FastCompany, social media has overtaken porn consumption as the number one activity on the web — one cheap thrill superseded by another. 

Morgan Freeman has died three times: once on Twitter, twice on Facebook. During Hurricane Sandy, a shark swam up the streets of New Jersey. In the London riots of 2011 a tiger was let loose from London Zoo. And this week Manchester United boss David Moyes was sacked.

I think that social media is rapidly improved and anyone can write and give out false information about anything and produce it online, so everyone can read it. As everyone would believe them, as this information may look right at first but its write. Some times this information is great and verity to have like the Arab Spring information with was produced on social media sites like Twitter and Facebook, as it shows everyone what everyone wrote during the Arab spring, the events which were happening during the time. I think sometimes social media could be reliable and sometimes it can't be.